Focus groups are designers and leadership abdicating responsibility.

Jony Ive

(via anthonyarmendariz)

It’s not the daily increase but daily decrease. Hack away at the unessential.

Bruce Lee

Margin

Margin is the space between our load and our limits. It is the amount allowed beyond that which is needed. Margin is the gap between rest and exhaustion, the space between breathing freely and suffocating.

- Richard Swenson, M.D.

Margin also gets much easier to create when you stop making time the commodity you sell.

Never half-ass two things. Whole-ass one thing.

Ron Swanson

Hot sauce must be hot. If you don’t like it hot, use less. We don’t make mayonnaise here.

David Tran, founder of Huy Fong Foods, makers of Sriracha sauce

Helpful flow chart to know when to use a QR code.

Helpful flow chart to know when to use a QR code.

Our job is to educate prospects from the outset about how we operate.

Alan Weiss

Clippings on the desk

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